Screenshot of the Channel Island Ferry case study by Michael Saunders

Channel Island Ferry

Logo Design

Channel Island Ferry offer ferries across the Channel from Britain to France. Destinations include Alderney, Barneville-Carteret, DiƩLette, Dinan, Dinard, Granville, Guernsey, Jersey, Poole, Portsmouth, Sark, St Cast, St Malo and Weymouth. With a great selection of special offers and sailings, you are sure to find the cross-channel ferry service to suit your needs.

When the company acquired the channelislandferry.com domain, they wanted a fresh new logo to accompany the new website. After going through the design process and coming up with several concepts in between, I came to the finished logo design which has a swirl icon in the shape of a 'c', representing the sea and waves with contrasting blue and green hues running through the logo, defining the two words 'channel' and 'island' depicting island life where the sea and the land interact.

Screenshot of the Channel Island Ferry logo design

Channel Island Ferry Corporate Identity

Logo Design

Screenshot of the Channel Island Ferry logo design concepts

Channel Island Ferry Corporate Identity

Logo Design Concepts

Design

  • Identity & Logo Design
  • Originate Brand Guidelines

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